How about a little joke first -

 

---

 

Two Mexicans are standing on opposite sides of the road, each holding signs.  One keeps having cars stop and gets money, the other isn’t getting a single person to stop.  Finally the one with poor luck says, hey, what are you doing to get all those cars to stop.  My sign says how I am homeless and have no food.  The other Mexican says, you are doing it all wrong, read my sign:

 

"I just need $10 more to get back to Mexico"

 

---

 

There is a great marketing moral to this joke. To sell successfully, you have to put your sales pitch in a way that makes what the buyer wants.

 

We all sell. Maybe your selling your forum to new members, or selling a product on your website. Or selling your point of view in a political debate at the coffee shop. Whatever the case, your selling. To successfully sell, you need to put yourself in the other guy’s shoes and figure out what he needs or wants so you can tell him how your product or service fits that need or want.

 

Something I have had to explain to many people, is that just because you think your site looks good, doesnt mean others will. A perfect example is loud obnoxious colors in your website design. Bold greens, hot pink, etc. It might look cool, but its annoying to most people. They wont ever see what your site is really about. You have to sell your site to them. Give them what they want as best you can and show them how they get what they want from your site, and you’ll be successful.

Share This

This entry was posted on Thursday, September 27th, 2007 at 7:01 pm and is filed under Basic Rants and Raves. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.