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30

More about PageRank – Yawn

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So, how about a little bit more about pagerank.

Everyone seems to be running around trying to figure out what to do about the major pagerank decreases many sites have seen.

There is an interesting post on BlogStorm

If you lost PR this week ask yourself these questions:

  • How many links did you have from blogrolls?
  • How many directories linked to you?
  • How many links did you have from sites that sold links?
  • How many links did you have from sites that got links from sites that sold links?
  • How many links did you have from sites that got their links from sites that got links from directories?

People are looking at their site for the answers but if you understand how PR is calculated its clear that the issue probably extends far deeper than your site and even the sites that directly link to you.

If the sites right at the bottom of the chain such as directories and low quality blogs all start to lose PR it affects every single site on the web

This is right on the money in my opinion. Whenever Google Pagerank is changed, it affects ALL websites. The reason for this is that PR doesnt exist in a vaccum. All sites affect all other sites. Even sites you havent even heard of affect your site. They link to someone, who links to someone, who links to someone who links to you. If that first website’s PR drops, all the others do as well. This drop might be unnoticable to you in and of itself, but when a large number of sites are affected, the process snowballs and affects everyone.

This is a big part of why you see tremendous drops in PR. Some sites that were a PR 7 for years, went from a PR7 to a PR3.

I suspect the results were not what Google really intended. I say this because if this was Google’s attempt to stop link sales, why wouldnt they publicize it more? Why wouldnt Google say – "Hey –  if you want your pagerank back, remove all paid links and submit a renclusion request." Why is Google not telling us what to do?   Simple – because it isnt over yet. They are still making changes to the PR algo.

Truth is – I believe at this point ONLY toolbar pagerank was affected. The real PR of websites, was not. This is why there are no significant ranking changes.

But, as I said in my previous post. Who cares. Google made yet another mess. Big Deal. My only wish is that another search engine would step in and give Google some real competition. Right now, Google operates without real competition, which is bad for the internet.

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