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Jul
28

Pepsi Fesses Up: Just tap water in Aquafina

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Pepsi-Cola announced Friday that the labels of its Aquafina brand bottled water will be changed to make it clear the product is made only of tap water, just like from your kitchen sink.

Coca-Cola does announced it does not have plans to change the labeling on its Dasani brand bottled water, despite the fact the Dasani brand bottled water also comes from a public water supply.

According to a 1999 report by National Resource Defense Council, an environmental advocacy group based in Washington, “about one-fourth of bottled water is bottled tap water [and by some accounts, as much as 40 percent is derived from tap water] – sometimes with additional treatment, sometimes not.”

Bottled water is not safer
The bottled water industry has created a misconception in the United States that bottled water is cleaner, safer, and healthier than tap water. In fact, both regulation and enforcement of bottled water safety is weaker than of tap water safety. Federal, state, and local environmental agencies require rigorous testing of tap water safety. The U.S. Food & Drug Administration regulates bottled water if the water is sold over state lines, meaning up to 70 percent of all bottled water produced and sold within states is exempt from FDA regulation. Most food processing plants are not even inspected once a year and any safety testing of bottled water is performed by the companies themselves. A landmark study by the Natural Resources Defense Council found approximately one-third of tested bottled water brands violated, in at least one sample, an enforceable standard or exceeded microbiological-purity guidelines. The most common contaminants were arsenic and synthetic organic carcinogens.

Bottled water can costs $7.50 to $11.00 per gallon in the supermarket 8 but tap water costs most customers only one-tenth of one cent per gallon.

Personally, I think there needs to be some kind of investigation of the bottled water industry. American’s spent $10 billion on bottled water in 2005 and paid up to 1,000 times the cost of production, a major windfall of profit for the companies. As I see it, this windfall is primarly due to companies such as Pepsi and Coca Cola using deceptive marketing and misleading the American public to create billions in sales and profits.

 

 

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