What Gives your Website it’s edge?

This is a very real question you should ask yourself. What makes my site different from competitors?

This is something I have considered very important for a long time and I believe accounts for my success, and something I am always looking to enhance. This is a top question in my mind for this blog. I am looking to establish an edge here, a point of difference. That is how you win customers, having a point of difference. Im still looking to define that here. Anyone have suggestions?

 Shoemoney just posted a video where he talks about this. Take a look: