|
|
Joeychgo.com Book Store > Joeychgo.com books beginning with 2
|
The 22 Immutable Laws of Branding |
Author: Al Ries
Published: 2002-09 |
List price: $18.95
Our price: $12.89
|
Usually ships in 24 hours
As of: December 04th, 2008 01:00:07 AM
|
|
|
Customer comments on this selection.
 Solid, basic information on branding
This book is not quite as revolutionary as "The 22 Immutable Laws of Marketing" was, but it still should have a place on your bookshelf. You won't get a lot of nuts and bolts about building a solid and powerful brand, but you will get the big concepts and basic theories in easily digestible chunks.
br /
br /I've got to grin now though. Earlier in the week I received a review copy of a new book due out in January, "Brand Immortality: How brands can live long and prosper" that talks about how brands can live indefinitely by effectively breaking free from dying categories and this flies in the face of Immutable Law #21, The Law of Mortality. Such conflict! I love it. (I'll keep you posted when I'm done with the new book.)
br /
br /Overall, definitely a great book to have. You won't get much more solid information about basic brand building.
 22 Immutable Laws of Branding Review
Overall a great marketing/branding book for anyone wanting to get an overview of how it all works. They use classic, well-known examples that many professors cite constantly. If you have a background in marketing, it is a great refresher to remind you of the stuff you learned. As with all books, take from it what you can, and always challenge everything you read. But I read all of Al Reis' stuff, I think he is great.
Excellent! A must-have!
Great book. Very consistent with their previous books and full of exemples that corroborate with the ideas.
in plain english
very easy to read, to the point...sometimes a little repetitive but that's ok...good for memorizing.
Exciting Book
This book is a classic. The language and content are so fresh you won't fail to be impressed even when you read it today.
br /
br /[...]
|
Similar Listings
|
|
Our Joeychgo.com book picks:
|
|
LCS Amazon Store 2.4 © 2008
|
|
|
