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Principles of Marketing, Activebook 2.0 |
Author: Philip Kotler
Published: 2004-01-01 |
List price: $156.00
Our price: $124.75
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Usually ships in 24 hours
As of: January 07th, 2009 06:57:00 AM
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Customer comments on this selection.
 Overpriced for what you get
This book does have a lot of useful information contained within the pages but it is impossible to sit down and read it. The writing is very bland and I think it would be impossible to read it cover to cover. However I have skimmed through the entire book to get a better understanding of its contents and refer back to it from time to time during projects.
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br /As for the online portal I agree with the other reviewer, it is not worth the price of the book. And I really didn't like that it expires after a year.
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br /If you are even looking at this book, I assume it is required reading for a class. If that is the case, buy it used, even if you don't get the online access, it is not worth the extra money.
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 The only thing active is the buyer's credit card! Tell your University not to use this book!
There is NO review material in this book. All of the review material must be accessed online. An activation code that expires after a year must be used to access any of the online review material.
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br /My new finance books (hardback) cost only $35 more for double the number of pages, smaller print (the print size in Kotler's book looks like a freshman trying to make the minimum page length), and hundreds of exercises.
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br /Marketing 2.0 is not worth anything close to the price. The buyer essentially receives a $115 magazine with an offer to subscribe to the publishers site.
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