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Joeychgo.com Book Store > Joeychgo.com books beginning with S
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press) |
Author: Mike Moran
Published: 2005-07-31 |
List price: $49.99
Our price: $31.49
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As of: December 03rd, 2008 11:41:52 PM
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Customer comments on this selection.
 Great Book that helped me from getting ripped off by synapse communications
I read this great book at a time when Synapse Communications also known as Synapse India was causing my company brand damage and lost revenue due to an unfulfilled agreement to build several websites for my investment firm. The book was a real eye opener to the very poor website design and PHP work performed by Synapse Communications. Without this easy to read, wonderful resource, I could have never determined that the building of my 10 new websites by Synapse Communications was so poorly designed and was a search engine disaster. The authors Mike Moran and Bill Hunt were a big help in uncovering the projects flaws delivered by this Synapse Communications team. The book is four hundred and ninety six power packed pages not counting the glossary. The authors offer a very impressive list of search engine marketing links and reference for ongoing education that are well worth the purchase price. The Meta and tag building information is clearly displayed and easy to read.
br /Buy this book today because you won't know if those you hire are competent and there are other good books on the subject as well including
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br /To help other entrepreneurs choose an Indian SEO firm or using local talents for any outsourcing. I have outlined the almost criminal delivery of my 10 website disaster at synapsecommunications.org and the site will be updated regularly at the website address above so my new team I will show how this should be done correctly.
br /If you have a PHP or SEO project outsourced to India this will be a great example of what to avoid when hiring a website builder of search engine optimization firm in India. Before you doing any outsourcing read this valuable and complete reference before you send payment.
br /You can also see good examples of what to avoid when setting up a SEO contract at synapseindia.tv and youtube or ripoffreport official websites.
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 Excellent resource for the dedicated learner
This is a very comprehensive book that could be used as a text book for teaching Search Engine Marketing. It takes a very dedicated reader to get through the hundreds of pages. I'd give it 5 stars if it was consolidated a bit more so pages and information could be gleaned faster. It leaves no questions unanswered and explains everything in great detail and in an organized fashion.
perfect match for marketing managers
this book is very complete, going from overall strategy to details in HTML coding.
br /if you are planning a web campaign in Search and want to go over your website before by optimizing it, this book will give you all the keys to success.
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br /Jean-Marc T.
Accomplishes its title's claim, and does it VERY well.
I started a consulting business months ago, and before I created a web site for it I read much of this book. I expected that many of my clients would find me by using Internet search engines, so I minded some of the techniques and principles explained in this book as I designed my web site. And boy did it pay off. Using a simple, forty dollar application, I created and published a web site that quickly jumped to the top of Google's search results for key phrases that prospective clients have been using to find a consultancy like mine. I bet my competitors who had been around much longer than my business must have been P.O.'d big time. But I suppose that's what they get for failing to do their homework!
br /I'd elaborate on the content of the book, but other reviewers have done that; and ultimately it's the results that count, right?
br /I can honestly say that buying this book has been the most profitable investment I've made in my business thus far.
Excellent, practical how-to guide
This book is great for both the corporate marketer with big resources AND the small business trying to grow big on the cheap (that would be us). Includes explanations of terms, sources for web tools, walks you through how to measure the success of your campaign efforts and even rationale for gaining buy-in in the corporate setting. Yes, it is detailed and comprehensive (off-putting for some) but simply focus on the issues of importance for you. Our website, [...], could be better, but we did avoid many pitfalls of internet marketing thanks to this book. It also helped us in working with our outsourced webmaster, who is not an SEO expert. Also check out Do It Wrong QuicklyDo It Wrong Quickly: How the Web Changes the Old Marketing Rules (IBM Press), which I am reading now.
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