Customer comments on this selection.
 Great read for any level of blogging
This is a great handbook for starting up a blog (corporate or private for that matter). There is a lot of great info backed into this little book. I would highly recommend getting it for your team if you are starting a blog that requires a lot of support and buy-in. Nice work Byron & Steve.
BTW: If you ever get a chance to hear them speak on the topic, take it.
Very informative book
I have already been blogging, but this book helped me focus my efforts in a way that may help my business. Lots of great insightful info, and common sense explanations in this book. I found it very helpful and easy to read.
One of the best introductory books on blogging available
DL Byron and Steve Broback have really done an excellent job in writing this very thorough primer on blogging for business. The book, actually, is more than a mere primer: its breadth is surprising. They've managed to cover virtually every aspect of business blogging in a mere 180 pages. Quite an accomplishment and one the authors can certainly take pride in.
The approach is linear, beginning with an explanation of what a blog is, determining the focus of your business blog, the varieties of blog, design, tools for blogging, writing the blog, getting noticed, monitoring and managing and ending chapter on syndication and other fine points they refer to as "beyond blogging".
What is impressive is how much solid information the authors manage to convey without overwhelming the reader. The writing style is comfortable and spare. They avoid technical language and do a good job of explaining each point.
Overall this is one of the best books on blogging I've seen. It is practical, not theoretical and the authors left dogma and cant at the door. They are clear that blogs are not miraculous but can certainly help a company advance toward its goals.
Well done and a worthwhile read that will serve as a quick reference after you've read it.
Jerry
A viable approach for furthering business, coming from business owners who offer real-world techniques and ideas
Blogging isn't just for the chatty consumer: not with the appearance of PUBLISH & PROSPER: BLOGGING FOR YOUR BUSINESS. Here it turns into a viable approach for furthering business, coming from business owners who offer real-world techniques and ideas to blog to improve business. Learn how to start such a blog and build momentum and interest to promote a brand, products, or customer relations. The authors have extensive background in the blogging world and in business alike and have put their premises to the test, so this offers realistic ideas already applied to solid business pursuits.
Diane C. Donovan
California Bookwatch
 Specialist Book Seller
I need a blog for the homebuilt aircraft community, particularly those working with composite (fiberglass) technology. I work alone and will require additional help with developing a good active blog. This book has helped me to ask the right questions of the professional IT type who must help me get the blog going.
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