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Joeychgo.com Book Store > Joeychgo.com books beginning with G
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Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs |
Author: Harold Davis
Published: 2006-01-19 |
List price: $29.99
Our price: $19.79
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As of: January 07th, 2009 03:19:31 PM
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Customer comments on this selection.
 A GOOD BOOK
The book is pretty insightful for the price.A good book and has some good information.
 Buy Perry Marshall's book instead.
Among this book, Joel Comm's Adsense Code book, and Perry Marshall's Ultimate Guide to Google Adwords, for my money the clearly superior title is Marshall's. This book is fine. But it pales in comparison to Marshall's Ultimate Guide in terms of breath of topics and depth of explanation.
Not so useful
I was already doing my own Google advertising when I got this book thinking that I will learn a quite a bit of new things from this book. Not so. If you took the time to read Google's own information and FAQ, you would have understood 90% or more of the stuff. I found the screen shots in the book particularly annoying, the prints are so small and are printed in very light colored ink that they are unreadable. You can't read this book without being in front of your computer to follow along each screen to make sense.
Great resouce book
Like most of the O'Reilly books, this is very well written and a really good resource for tips and hints. It is not as good for a beginner, but is good for people that need a good resource to go to the next level.
Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
It is estimated that Google ads reach 80% of all Internet users. No other advertising system or promotional scheme (including spam campaigns) can boast such coverage. Cashing in on Google ads either as an advertiser through AdWords or by getting paid by the click for hosting Google ads through Adsense is a pretty quick and simple process.
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br /Google Advertising Tools is meant for the beginner advertiser or new website owner who would like to make a little extra money through hosting Google ads. This book takes the reader through the whats, the whys, the hows, and the wheres of these options. Much of the more complicated parts of these processes are even detailed step by step complete with illustrations of what the reader will see at the website. I do suggest this book to those new to Google ads. However, I also think that those already participating in these programs with find a few helpful hints and tips, particularly in the optimizing sections.
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