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Joeychgo.com Book Store > Joeychgo.com books beginning with S
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Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools |
Author: John-Paul Micek
Published: 2006-09-01 |
List price: $34.95
Our price: $23.07
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As of: November 20th, 2008 08:27:19 AM
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Customer comments on this selection.
 Too much persuasion
This book contains some interesting ideas and insights about how the new Web 2.0 tools can be used to sell a product. However, the book ultimately is trying to persuade you to buy the courses taught by the authors.
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br /The final chapters are supposed to be online, and you have to register your email address to access them. Having done this, I got a page with this content: "The iChapters and multimedia coaching files are currently being edited and prepared for loading. We will notify you using the email address you provided as soon as they are online."
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br /The book warns about poor marketing techniques, because Web 2.0 enables swift communication between customers, and a product is quickly discredited. I have to agree, and recommend everyone to buy some other book instead.
 A WEALTH of information and advice pertaining to podcasting, blogging, and social networking
I bought this book at an Internet marketing seminar last month, and just started reading it last night. GREAT STUFF!
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br /I just launched a new vlog (distributing as a podcast soon), and I'm finding so much great advice in this book on how to tweak and fine-tune our content, delivery, and distribution. We jumped in fast just to learn how to do video--now it's time to strategize. We're also new to blogging. "Secrets of Online Persuasion" contains a WEALTH of information on how to approach and do all of it (and I'm only on Ch 5; can't wait to keep going, but first: I'm headed off to check out a few of the resources offered in the book).
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br /This book really is fantastic (and very well-written, might I add).
 Fluff, fluff, and more fluff
OK, the topic of the book is important to businesses who are currently online and those who have yet to get there. However, other than "discovering" that Web 2.0 tools are important, that blogging is a keystone, and that frequency, content and tracking are important, their coverage of the topic could easily have been distilled down to 1 page vs. 1 book. Nothing is covered in detail. The book is a front for their other coaching products. Skim it in the bookstore and save your money.
Have You Wanted to Understand the New Media and Social Networking...
Then get this book immediately.
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br /I kept hearing all the hype about "new media" (YouTube, MySpace, blogging) but the only thing I really understood was that it seemed to be something that kids did -- mine in particular. LOL I completely missed the point.
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br /Something kept telling me that it was important I understood what the power of the new media is and how I could harness it. That's when I found, Secrets of Online Persuasion.
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br /This book did something that made it worth its weight in gold -- it helped me understand the mindset of the new media. It also helped me begin to formulate a plan to implement new media strategies in our business.
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br /This is an extremely well-written book and if you're a business owner, plan on having a few hours available the minute you get it as you won't be able to put it down.
Climbing into the Hearts of the Audience
Learning about web 2.0 after studying online marketing for a while, was a refreshing renewal for me.
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br /I learned the most from Chapters 11 - 12, tribal marketing and influencing the influencer's. It gave a whole new insight into how to honor other peoples style while still honoring my own.
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br /Now go get a copy.
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br /René
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