I found them because of their recent post, Your Blog Sucks and I Got 20 Reasons To Back It Up

I would like to take each of their 20 reasons a bit further.

Your Blog Sucks When…

You have more ads, banners, and/or widgets than you have words that you have written.

This is a common problem. Too many ads for too many things with no focus. I personally wont place an ad unless I think it is beneficial to the readers. I also see this in forums alot, especially among new forum owners. I am sometimes guilty of this though myself. Sometimes, I am trying out a new ad system and have to populate it with something. (hence the Ad Stripe I posted about the other day)

Your blog’s color scheme hurts the eyes. Literally.

I have had a few say that about this blog, but really, to me, this refers to blogs where the text is light and the background is dark. I specifically did not do that here so as to make the content easy to read. That said, many people opt for something that looks "Cool"; 9 times out of 10 I find "Cool" looks terrible, especially after a few minutes.

Your last post was written 3 weeks ago.

Yes, this is a biggie. If you want people to come back frequently, then you need to post frequently.

Your blog only has one reader everyday: yourself.

HA – I fear this one myself.

Your blog does not offer RSS or email subscriptions.

These are very important things to offer (which is why I offer both). Most importantly, it reminds people about the existance of your site. This is a great lesson for forum owners as well. eMail your members from time to time. You’ll find more come by to post on your forum if you do.

You blog about making money online, but you have never made a cent.

This is a great one. There seem to be more and more experts out there every day. I see this alot with vBulletin webmaster forums. For awhile it seemed as if there was a new one popping up every week. Its the same with forums that tell you how to make money. I always tell people, I make a good living on the internet, but there is alot I dont do and want to learn about that. Part of what I hope I can do is share what I learn with the readers of my blog.

You waste hours putting random ads everywhere instead of writing content.

Yup. Even I have been guilty of this. It is an easy trap to fall into. I have since learned to better focus my time. I’m not perfect by any means, but I am improving. You too should try to focus on building content. I have ad spots I havent even bothered to fill yet. I dont even know if I plan to do so, I may just put something else in those places.

Your content is poorly written with bad grammar and spelling.

Short of normal typos, which I am certainly guilty of, I dont see this too much unless the blog is written by someone for whom english isnt their first language. That said. Try to write intelligently.

Your blog has no visuals that appeals to the readers.

I couldnt agree more. (hence why I posted the photos of my Tee Shirt Model – hee hee) This DOES NOT MEAN you should fill every post with 20 images. But post appropriate graphs and/or illustrations.

Your blog is not usable at all.

I a not sure what they meant by this one. Perhaps they mean blogs where most of the functions dont work and there is a script error message across the top all the time. You cant have much credibility with your readers if you cant even get your blog to function correctly.

Your blog does not link out to any other.

Let me expand on this. Your blog does not link out to any other OR you only link to your friends. People are too stingy with links IMO. How many people link out to bloggers such as Shoemoney or John Chow or a number of others – now go look at who they link to. DOnt be stingy. If you find a blog or website that you like and think your readers would like, share it. (kinda like I am doing in this post)

Your blog and its content is not search engine optimized.

Well, this is a good thing to do, but I wouldnt say your blog sucks if itsnt SEO’d. I gotta disagree wtih them on this one.

Your blog has no information about how to contact you (or who you even are).

I am half guilty on this one. I stil need to creat an About Joeychgo page. BUT the Contact Joeychgo page works just fine!

You do not have a statistic/analysis meter.

I have several, but I think they were reaching on this one.

You don’t network with other bloggers.

This is hard to do. But you can also see the "Your blog does not link out to any other" line above.

Your blog is not using permalinks.

I think they were reaching on this one.

Your blog has no focal point whatsoever.

Hmmm— Not sure what the mean on this one.

Your blog’s home page has no comments in any of the posts.

Uh, every post doesnt get commented on, and doesnt necessarily get commented on fast enough to be on the homepage.

You don’t do anything to promote you and your blog.

I gotta go along with this one. I am often amazed by people who think that "if they build it, readers will come". You have to promote and promote often and continously.

You put no effort into blogging.

Yup, I gotta go here too. WHy bother if your not putting any time or effort into your blog?  Stop cluttering up the internet.

Meander on over to slyvisions.com and take a look. They have alot of good content and articles.

Ok – one thing I am doing for 2008 is pushing into a more aggressive approach with Affiliate marketing. Up until now, I have mainly placed Affiliate ads on my sites and used my forum newsletters to further advertise related products.

For those of you who might not know, Affiliate marketing is similar to selling something on commission. You place the ad on your site and if someone buys a product after clicking the link on your site, you get a commission. Sometimes its a percentage, sometimes its a flat fee. It just depends on the advertiser. This can be highly profitable if you have a strong site and a related product.

I have also done some minimal advertising on Google Adwords. I puchase ads on certain keywords and those ads go to whats called a Landing Page. In online marketing a landing page is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines. Until now I have used this exclusively to advertise one product and on one keyword.

There was an ebook released recently with a target audience of people just like me (and many of you) and the book is FREE and called The Adwords Quality Guide – Free E-Book. It’s free, you might want to have a look.

My intention is to expand and become more aggressive with my online marketing. I intend to place ads on some pretty competitive, high traffic (and expensive) keywords and really try to push my overall revenue. My first goal is $5,000 a month in gross revenue from this method. The basic idea is simple. I place an ad on adwords and bring prople to a landing page where I try to sell them on a product or number of products wherby if they buy, I make a large enough commission per sale that ultimately I profit. The danger is that I pay more for advertising then I earn in commissions. The hope is that I earn more commissions then advertising costs me. With the numbers I am working with, there is a risk I could lose significantly, but it’s a gamble I am willing to take. Winners have to gamble to win. The key, is to only take calculated risks and adjust strategy quickly to minimize losses.

I am trying to figure out a few things. First, what is it that triggers the pagerank penalty for selling links? And second, what is a safe method of link building from here forward.

I have been looking at a number of sites trying to develop a theory regarding linking. Google has said Dont Sell Links. The first problem with this is that I have seen a number of sites that dont sell links penalized. A good example of this is vBulletin.com. vBulletin does not sell links, period. Neither does vBulletin.org. However, both took a PR hit. vBulletin.com has been a PR 7 for as long as I can remember and now is a PR 6, and vB.org has been a PR 6 and was reduced to a PR 5.

However, vBadvanced.com also was a PR 7, and managed to keep it’s pagerank level.

Why?

It’s a mystery to me.

vBulletin.com does have a scrolling bar on the left where they feature forums owned by it’s customers. You cannot buy your way into this list, they have to select you. They generally list you if they consider you to be a good customer with a solid and popular forum. But they also keep this list short. (I have 2 of my forums listed in that list, vBulletin-faq.com and lincolnvscadillac.com) They title this list "Featured Forums".

vBadvanced.com has a similar sidebar list where only a handful of forums are listed (vBulletin-faq.com is also listed from there) – This list is simply of other related sites of interest, which they label "Links of Interest".

vBulletin.org ONLY links to a few other official vBulletin sites. No other external links at all.

There is one other factor to consider. The PR of incoming links. When Google implemented this penalty many sites took a pagerank loss. Some more then others. But regardless, their PR strength was reduced and the sites they link to naturally took reductions in PR strength.

Now, lets turn to statscounter.com. This site was a PR 9 before the penalty. They sold a handful of links on their homepage. They reduced to a PR 6 when the penalty was implemented. They placed nofollow tags on their outgoing  links and almost immediately received a PR 10.

SO, this is a real puzzle. I am having a hard time figuring out this one. What concerns me most isnt the ability to sell links. It’s the ability to effectively obtain links to my sites.

More to come…   Please leave comments about your thoughts and theories.

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Forums, blogs, etc all can use this same method for selling banner ads on your site. First thing you want to do is create an advertising page that explains your advertising rates and ad spot positions as well as things such as payment methods.

I prefer to sell ads on an annual basis, but you can sell them any way you like, monthly, weekly, quarterly, etc. I prefer an annual basis because its less work for me, and it gives the advertiser a more attractive price. You dont lose money on giving a more attractive price because if you sell monthly you will have some advertisers who only want a one month ad and they will balance out with the advertisers who pay full price for an annual ad. It all equals out, more or less but ends up with less work for you if you sell annually.

There are 2 basic types of banner ads. Static ads that are present every time the page is viewed and rotating ads that change between a number of advertisers every time the page is viewed. It is good to offer both kinds of ads so you have a range of pricing available for advertisers. Some advertisers sell products that are inexpensive and they must sell a large volume of product to pay for an ad. If you offer them an ad in rotation, they will have a lower cost since you can split the cost of the ad space among several advertisers for the same spot.

Determining price really is a guessing game in some respects. I look at similar sites with similar traffic and a similar topic and try to determine what a good price will be. All of this goes into my advertising information page.

So now you’ve made your advertising information page.  How do you find advertisers? There are 3 simple ways. First, look at similar sites and contact people who advertise on those sites. Contact them via email and link to your advertising information page. Dont forget to include a little about your site and why advertising on your site is a good idea for them. Remember, your selling. Be a salesman. The second way I find advertisers is to check the Google Adwords ads that come up on a Google search for your particular topic. These above 2 ways are good because these companies are already advertising on the web, so you know they are interested in advertising, you just have to sell them on your site. The third way is to ask your forum members for leads. You simply make a post asking your members to tell you the best places to get the products your site is based on. They will often tell you all you want to know. Now you email those companies as well.

Remember, be professional in your correspondence. Dont be spammy. You’ll get better results and you’ll find advertisers stick around much longer if they think they are dealing with a professional.

This might seem to be a strange piece of advice, but its true for one real simple reason. Your goals and needs for the site are sometimes different then the goals and needs of a particular or even a group of your members. They want what makes sense for them at that moment, your interests lie in the long term health and growth of the community. For example, a member tell you publically, that they want you to have less individual forum catagories. However, while that might look good at the moment, you need to think of the long term health of your community and realize that a new member might not post about a particular topic if there is no forum catagory for it.

This is something I am facing right now on Chicago Velocity. I am preparing to add and remove some forum catagories to that site soon. One of the forums I intend to add is a politics forum. I have posted on Chicago Velocity about doing this to see the kind of response I get from the membership, and some if it has been of the "dont do it" attitude.

Now, a politics forum can be heated and intense, but I have learned over time that if they are moderated correctly, they have a great ability to bring members back to your site frequently and to keep members posting about a particular topic. Even if your forum is not generally about politics, they are very helpful because your forum topic might not be a topic that commands members to return often.

A good example is a car forum. Some members only return to your site when they have to ask a repair question. Since cars (hopefully) dont break down every day, you cant expect much activity from that member. Having a forum for topics such as politics will get members talking to one another about other things and help create and make a feeling of a "community" — This brings them back over and over again, helping you keep activity up. And active forums are more attractive for new members and advertisers.

I have also had occasions where members made a suggestion that I do something, which, while looking good on paper, I know from experience just doesnt work well. A good example of this is vBulletin’s reputation system. I never enable that on my forums because it only leads to bad feelings. Moreover, those bad feelings are not toward another member but toward the site and community in general. This is because the reputation is given anonomously, so there isnt a single person to blame. Additionally, friends tend to give other friends positive rep just because of friendship. So the reputation score really isnt a good indicator of much. As such, it has no real upside to the growth and health of the site, but easily can chase members away.

In fact, my motivation for this blog post comes from a recent email I received from a member of a forum I used to own (but sold). This member has now started his own forum and made the comment in his email that he is starting to realize all that is invilved with owning a forum community.  In his email he made the statement:

I didnt want to see some of the changes you wanted, and now that I have my own forum, god I understand where you were coming from. I apologize on behalf of the members at DSMP(the only good ones from T2G)     —    (T2G was my old site, DSMP is his new forum)

So, think things through before you do them. Don’t just do something or not do something because your members agree or disagree. Try to get them on board, but ultimately it’s your site and the decisions you make will affect the success or failure of the site in the long term. That is my advice.

I recently had custom embroidered jackets made for a few of my websites. Forum owners especially know how hard it is to do decent custom clothing. Most suppliers want relatively large minimum orders and costly digitizing fees. Well, I found a guy who generally doesnt require minimum orders and who doesnt charge an arm and a leg to digitize a logo for embroidery.

Champs Clothing - 708-277-5067 – the owner’s name is Jim. His work is great. just clic the image and see a few pics of some of the jackets he’s made for me already. The best part is that he isnt expensive! Jackets such as the one pictured run about $55 each and he makes them for you as you need them, so you dont have to buy 24 or 48 of them at a time and then never seem to have the size you need. Give him a call and tell him Joeychgo sent you!   I think I’ll have a few things made with my new Joeychgo.com logo and we’ll have a contest or two!

Oh, and in case your wondering – he isnt a aid advertiser or anything, and I dont make a nickle if you buy anything. I try to pass on good sources that can help other website owners and this is just one of those sources I felt the need to pass on.

I read about it on almost every blog and forum I go to. Some people are near panic, seeing their pagerank drop dramatically, then drop yet again, and yet again. My thoughts on this are simple.

Google is broken. What else is new.

Google breaks it’s own rule on this one. According to the Google Webmaster Quality Guidelines we should "Make pages for users, not for search engines." – Yet we are told though Matt Cutts that we should use rel=nofollow tags if we are selling links. Guess what Google. Kiss my ass.

Yeah, thats right. I said it.  Kiss my ass Google.

Why do I make such a blunt statement? Simple. Many very important, relevant and prominant sites lost alot of pagerank on this update, or penalty or whatever it is. But search rankings held. Do you really think these sites are going to freely give up the income that paid links provides? Nope. Some sites charge hundreds of dollars a month for a link. And dont kid yourself. People buy links for reasons besides PR transfer. People buy links for traffic as well. I buy links from time to time and its mainly for the traffic the link might provide. And if Google next decides to penalize search result rankings, guess what? They will wreck their index and be forced to start showing less relevant and less popular sites as top in the SERPS. Hell, forbes.com and washingtonpost.com even took big hits to their PR. Wanna drop them from your search index too Google?

 Barry Schwartz of SEO Roundtable says it best:

I trust my sponsors, I value their sponsorships and I couldn’t do what I do without their financial support. Some sponsors can’t afford huge sponsorships, so they sponsor in their ways. It is what enables this site and many other sites to function and operate on a daily basis. I turn down sponsors all the time because they are simply not relevant or useful to my reader. I hand select them and for them to be on my site, means I trust them. Why nofollow someone you trust and want to thank? Is that a slap in their face? Will I have to and will they continue to sponsor? Time will tell.

In my opinion, this is a great opportunity for Yahoo to jump into the fray. Google may be all powerful, but it isnt the whole internet. I sometimes think Google forgets the strength of the webmasters in all this and the strength of it’s pagerank feature from a  marketing standpoint. While we all sweat PR updates, we are all talking about Google. Its free marketing. And there is only one reason to give a rats ass about pagerank… It is an indication of your website’s value for link sales. Thats it. Pagerank has no or a minimal affect on a website’s ranking in the search engine. To me its little more then a gold star on my spelling paper. Who cares.

Aaron Wall , the Author of SEO Book, said:

Since Google is demoting PageRank’s viability as a site’s global authority score perhaps this is a time for Yahoo to bring back WebRank, or Ask to launch something like CommunityRank. The Google-webmaster relationship is fraying. This presents an opportunity for whoever wants to take it.

Many webmasters I have talked to are pissed. I say to hell with PR. I hope Yahoo gets smart and comes out with something similar right now. I bet they can snatch the spotlight from Google. Personally, I think Google needs to be taken down a few notches. Evernotice how everything Google does is intended to penalize the very same people who provide it with a substantial portion of its profitability? Go ahead Google, start penalizing rankings next and watch your adsense revenue drop. Lets call it — SmartPricing, in reverse.

A new advertising program came out 3 months ago. AuctionAds is a program that pulls eBay auctions, inserts them into ads on your website. You in turn earn commission should someone from your site click an ad and ultimately purchase the product.

eBay thinks so much of this new program that they awarded Jeremy Schoemaker, creator of AuctionAds The “eBay Most Innovative Application-Buyer” award at its Annual Conference on June 12th.

 AuctionAds launched in March and so far have more than 18,000 publishers on board with the new model. I have been promoting this program heavily with my vBulletin FAQ members. I believe this program is a fantastic opportunity for forum owners. We have even created a AuctionAds Forum on vBulletin FAQ so that our 10,000 members can discuss strategies and implementation methods to take full advantage of this new system.

AuctionAds founder, Jeremy Shoemaker, first became famous after posting this photo of himself holding a $132,000 commission check from Google Adsense.

He immediately became a hero of the small time internet webmaster who saw how possible it is to make a significant income from the internet.

 Of course, as more people on the net become familiar with AuctionAds, a number of applications will begin to create ways to use this product. On vBulletin FAQ we have a forum modification script which automatically rewrites any ebay link a forum member posts to the site owner’s AuctionAds ID. (Rewrite eBay to AuctionAds) And because AuctionAds isnt contextual, your free to use it along with Google Adsense because it doesnt violate Google’s TOS.

In short, if your a webmaster, you really should take a look at AuctionAds as an advertising channel.

 

This is a pretty significant honor. Any of the more than 100,000 active vBulletin forums could have won this award. I am grateful for the award, but am careful to point out that this was not due to my effort alone. Many people have assisted with the website over the past year and they deserve as much if not more credit then I do for making this forum such a success.

Specifically, I would like to thank John and Peggy, my co-administrators for all their help. Believe me, this site wouldnt be anywhere near as successful if it wasnt for them. John owns a very successful Brass Band Music forum called TheMouthPiece.com and Peggy owns themesbydesign.net, a site dedicated to providing graphics and forum styles for vBulletin owners. These 2 people in particular have given tremendously to vBFAQ and to the vBulletin community as a whole.

A few facts about vBulletin FAQ.

• vBfaq was Started in January 2006
• We have 8400+ members as of today
• 40% of our visitors come from the USA
• 10% come from the UK
• 5% come from Canada, Australia and India

 

vBulletin-faq.com was announced the winner of the Board of the Month contest, which is a monthly contest by vBulletin. Its a recognition of some of our peers as to the job we have done at vBFAQ.

Its an honor, and im quite proud.

About a week ago, I installed a WP Plugin that allowss RSS feeds to be published on a blog. I included just a few feeds, just to test it out and see if I like the idea.

Well, I checked my comments today and found this one: Who gave you permission to use my complete content and place your advertisements next to it?

I wont reveal the author of this comment, but it was someone who’s feed I was using. I sent him an apology email and removed his feed from the list.

But it got me thinking. What is proper for using feeds? What is legal? So I did a little searching.

Jim Moore, of Harvard Law School, explains:

RSS content is also part of a worldwide web commons. When you put it out, you presume if will be read, used, aggregated, etc. If you want to create a private feed, do so. If you want to feed only headlines and summaries, like the New York Times, do that. It is entirely your choice.

But don’t get all self-righteous and attack services like TopTenSources or Pubsub or Bloglines or Squidoo or Blogbridge or Newsgator or Yahoo or Google feeds who try to make content findable and useful. If you want to participate with your content, do so. If you don’t, don’t. But don’t try to regulate innnovation and downstream processing of the commons.

That was my thinking as well. When you place a “syndicate me” box on your blog, and include the links to your feeds, aren’t you asking for people to use your feed? There are no copyright designations on the blog in question (although after looking there was on in the feed itself), no TOS regarding usage of the RSS feed, nothing to indicate I needed permission to use the feed.

For example, the NY Times has this statement on their RSS FAQ Page

We encourage the use of NYTimes.com RSS feeds for personal use in a news reader or as part of a non-commercial Web site or blog. We require proper format and attribution whenever New York Times content is posted on your Web site, and we reserve the right to require that you cease distributing NYTimes.com content. Please read the Terms and Conditions for complete instructions.

As you can see, they clearly spell out how you may or may not use their RSS feed.

As I see it, if you dont want your feed used, dont place it out there for public consumption. At least make sure you have some indication of how someone may or may not use the feed. It doesnt mean much to me as far as this blog is concerned, because I dont think I want to continue displaying other people’s feeds. But its an interesting issue and something blog publishers should consider. Most blogs dont even contain a manner in which to contact the author to ask for permission. Its a dilemma from where I sit.

This is also something of interest to the vBulletin community. With the upcoming release of vBulletin 3.6, RSS feed syndication is a feature that is in the new version. Basically, a feed will be turned into threads on your forum.

I see it as a plus because you can offer your users quicker access to related news and resources. However, I do see this exact same issue becoming a problem. fter all, it wouldnt take much to set up a vBulletin with 50 -100 feeds. No members, just RSS feeds. What are the legalities of such a situation? What about the ethics? Its an interesting problem.

I wrote an article explaining what Google’s problem might be regarding the lack of relevancy, deindexing of sites and dramatic drop in search rankings of many websites. Big Daddy may be wrecking Google and Giving Yahoo, MSN and Ask a chance to knock Google from their pedestal.

Google is Broken – And I think I know how…

I also placed it on DIGG – Please DIGG THIS ARTICLE

The process is actually pretty simple. Its not much more then performing the transfer in my cPanel and changing the nameservers. For the forums its a little more complicated because I have to let users know we’re moving and that posts on the old server wont transfer to the new once the site has been copied.

SO, what I have been doing is this…

I transfer the files to the new server;
I make a post explaining the transfer;
I place an ANNOUNCEMENT statement (linking to the post) in the navbar template, so it comes up on all pages;
I change the nameservers;

What this does is leave the server change notice on the old server, so when a user comes to the new server they no longer get that message. This lets them know the DNS has propagated and they are good to go.

Anyway – I have one site left to move. But Im going to wait a few days for that as its my biggest and busiest site.

Ive been waiting for this for some time. I am using a managed dedicated option, but buying my own server.

This is all a bit new for me. Ive been on shared hosting and currently on a Virtual Private Server (VPS) – But the time has come. In the coming weeks, I will move my sites, one by one, to the new server.

Ok, so here is the server I am about to order.

1U Opteron Dual-Core 165 /2G /2xGb NICs /2x 250G RAID Edition RAID1

Pre-installed Dual-core Processor:
single AMD Dual-Core Opteron 165 1.8Ghz
2x 1M L2 Cache, On-die Memory Controller

Pre-installed Motherboard:
Supermicro H8SSL-i Socket 939 Server Board
ServerWorks HT1000 Chipset
IPMI 2.0 Interface Card available

Pre-installed 1U Optimized CPU Cooling:
Dynatron A51 1U Copper Passive Heatsink
2x Delta 5000rpm 10cm System/CPU Blowers
Custom-fit “Wind Tunnel” (CSE-PT113)

Pre-installed RAM:
major brand 2048M(2G) 128-bit Dual-Channel
DDR-400 PC-3200, 2x 1G, 2x open, 8-Gig Max

Included Storage Devices:
2pcs Western Digital 250G SATA RAID Edition
WD2500SD, 7200rpm, 8-Meg Buffer, Hot-swap

Pre-installed Hardware RAID Controller:
3Ware Escalade 8006-2LP RAID Controller
2x 250G SATA hardware RAID-1, 250G Capacity

Included Removable Media Device
24x Slim CD-ROM, no floppy drive

Embedded Dual Gigabit NICs:
on-board Broadcom BMC5704C dual Gigabit NICs

Embedded Video:
on-board ATI Rage Video, 8M Video RAM

Chassis/Drive Bays/Cooling/Power Supply:
SuperMicro SC811T-260 1U Rackmount Chassis
2x hot-swap SATA carriers & backplane
1x slim CD bay, 1x open FDD bay
2x 5000rpm 10cm System Blower Fans
Custom-fit “Wind Tunnel” (CSE-PT113)
SuperMicro 260watt 1U Power Supply

Included Rack Mount Accessories:
Supermicro CSE-PT08 Rail Kit Included
2x Sliding Rails / 6x Brackets / Screws

Many vBulletin owners will find this site helpful. We offer many articles on topics such as Search Engine Optimization, Web hosting for forums, making money with a vBulletin Forum, and many more. We will be adding to these articles all the time.

We also have the vBulletin-FAQ Forums where a user can get on the spot advice. There are also articles in the forums, such as Adding H1 tags to your forums.

We did so much with vBwebmaster, I am hoping to do even more with vBulletin FAQ – My focus is different with this site. It should develop into being a bigger and better resource.

I built vBwebmaster (VBW) from scratch a year ago. Of course I had help from some great people such as TheMusicMan, Minstrel and of course my good friend Noppid. In that year we rose to the top of the search engines and became known as one of the top resources for vBulletin forum administrators.

Its in new hands now. This is the first forum I have sold. Its interesting, I almost feel like I lost a child.